Google AdGrant Management | MCM Net

9% Average Click Through Rate

25+ Satisfied AdGrant Clients

50% Increase in Conversions

Build Africa logo
Young Epilepsy logo
Cats Protection logo
Heart of Kent logo
Tree of Hope logo
Alcohol Change logo

What’s the catch? Well, there isn’t one! Google wants to give back, and this is how they do it (and have been for a while). That means, all charities and non-profits are eligible for $10,000 worth of in-kind advertising through Google AdWords. This allows you to rank above organic search results in Google for your target keywords and gain the attention of potential supporters, donors and volunteers for FREE!

As a Google Partner Agency, with a fully certified digital marketing team, we can apply for, set up and manage your Google Ad Grant to help you maximise exposure, clicks and most importantly conversions.

We are one of only a few Google Ad Grants Certified Professionals in the UK. As such, we have exclusive access to advanced education and interaction with the Ad Grants team, are first to be exposed to new tools and features and provide feedback to guide future Ad Grants strategies.

Already got an Ad Grant account up and running? No problem. We can carry out a free audit to make sure it’s set up correctly and delivering as it should. And yes, this is completely free too!

Want to run it in-house? No problem either. We offer both in person and virtual training sessions so that you can manage the accounts independently in-house.

Six Stages to Ad Grant Success

Check that you're eligible

Talk you through the set-up process to get the grant active

Assist you in putting together a business case for the ongoing management of the Grant to your trustees

Research your target market and competitors to highlight opportunities

Put together a detailed 6-month strategy that’s in line with your objectives

Manage and optimise your ad campaigns on a daily basis to get you the best results


Don’t panic, you're not alone and we can help get you back up and running! We have a stringent process in place that ensures all of many AdGrant account remain compliant, this includes...

  • Campaigns use "Maximise Bidding"
  • No competitor keywords are used
  • No use of single keywords outside exceptions
  • No generic keywords active
  • Keywords with a quality score of less than 2 are paused
  • Campaigns Must Have Relevant Geo-Targeting
  • All campaigns have at least 2 active ad groups
  • Each ad group has at least 2 active ads
  • The account has at least 2 sitelink extensions
  • The account maintains a minimum of 5% click through rate (CTR)

We have been working with MCM Net since 2009 when they totally rebuilt our website and helped us move into the digital arena. They also work wonders on our PPC and SEO and have achieved some fantastic returns for us.

Outside of the standard work the team are constantly coming up with new and innovative ideas to help us market our brand and I couldn't recommend them more highly to any charity.

Lee Derrick, Cats Protection
Cats Protection

Additional features & services to help you

ongoing marketing

Planning, Advice, Handholding or Full Management

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Website build

A revamp with clear calls to action to engage & drive interaction

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fundraising modules

Donations, Sponsorship, Shop, Gifts in Wills & more

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Awareness tools

Integrated components for Campaigns, Events, News, Advice etc.

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