We were delighted to be successful in an application to take part in the Google Ads Amplify Accelerator programme, which meant that our marketing team had the benefit of support and expertise from digital marketing agency, MCM Net, from September – November 2019. In addition to providing webinar training, they supported us to restructure our grant account and the way that we organised and group our adverts in order to maximise our use of our Google AdWords grant. They also gave us practical tips to improve the effectiveness of our conversion tracking.
It was a pleasure to work with James and the rest of the team at MCM. They immediately understood where they could offer help to best meet our needs, and were very responsive and generous in their time answering our many questions! Our more structured Google Ads approach now means we’re able to focus our grant more on achieving our goals.